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Google’s 12 Most Important Ranking Factors

Google's Ranking Factors

Many SEO experts present SEO as a very complex or difficult process. But Ranking No. 1 on Google is not so difficult either.
Generally, this can be difficult because Google has clarified that if your website does not fall on its 200 ranking singles, then you can never rank first.
But this is not true!
Today, we are only going to tell you about the 12 ranking factors, for which you can optimize your website easily and get the first 5 rankings easily.

  • Significance of Content

Google gives this ranking factor the most importance because it directly relates to the reader.
Is your content effectively resolving the problem of the reader?
For example, if the user has searched “how to make a spinach cheese vegetable?” And your post is on how to make spinach vegetable, it will never rank for that topic. You will have to write a separate blog post on this topic “How to make a spinach cheese vegetable?” to rank.
Always write content while keeping the user in mind and his question and you will never be wrong.

  • Good Quality Links

Although we never advise you to run behind the links, however, high quality links give evidence to the authenticity of your content to Google.
But do not use any type of Black Hat Technique at any time. But do not waste too much time on the link building as well.

  • Meet Google’s User Testing

After ranking any post, Google regularly tests on these parameters.
How many headlines your attention is drawing, and are they clicking on it? If yes then this is a good sign for Google. When users click on your page, are they spending enough time on that page? If yes then this is a good sign for Google.
Are users clicking on links on your page going to your other pages? If yes then this is a good sign for Google. But if users are coming back to your page immediately, then this is definitely not a good sign for Google. It tells Google that it is not fair to rank your content by not being useful for the user.
So what do you have to do?
In order to attract users, what is the good headlines and content in detail, in detail, write in your own description. Write long and useful posts with the help of Image, Video and Graphics so that readers can spend more time on your page. Encourage the users to visit other pages related to that topic with the help of good internal linking.
By doing this, your entire User Experience will be quite good.

  • Domain Rank

Domain rank is seen as a number of tax rates. Like a good domain rank is considered to be 60 and above. But we are not talking about it here. We are talking about the full health of your domain. If your domain has ever been in trouble for spam or for some reason or your domain is brand new, then Google will take time to believe in your domain. But over time as your blog posts will be popular and you will get quality links, your credibility will increase in Google’s view and you will be able to rank quickly and better for new posts.

  • Age and relevance of content

Many times it seems that the new content cannot rank as easily on the new website. Apart from this, how relevant your content is in today’s date also matters. For example, if you wrote a blog post on Taj Mahal, then it will be relevant even after 10 years from today.
But if you wrote an article on “Which Camera Purchase in 2018?” Or “Google Search Algorithms in 2019“, then in 2020 it will not be relevant. In such a situation, instead of writing the new content, you need to change this headline by updating its headline.
Helpful tip: Never put your own permalink in the year, because changing it is not good for SEO. You can update headline and content but never change permalink.

  • Social Signal

If you have a Facebook or Instagram page or group through which you can quickly get traffic to your page, then use it. Google will see this as a good signal.
You can also use YouTube or Podcast for this.

  • Page Load Speed

Over time, page load speed is becoming a very important ranking factor because most users are using mobile. Test your website’s 3-4 pages by visiting page speed insights. If your score is more than 60 then there is no need to worry. If your score is less than 60 then you must increase the page speed.

  • Internal Links

At Point Number 3, we understand the importance of internal links under user testing, which tells Google about the meaning of your content but simultaneously shows the meaning of the link you posted. But if the user is not clicking on your inner link then there is no benefit.
How to insert internal links correctly?
Suppose you have written a blog post on “How to Make Poultry Cheese” and in it you are talking about different spices.
If you have already written a post about spices, linking it directly to the word of spice, the user will not know that after clicking it, you will take it to another website or you will be redirected to another website On page.
The right way to do this is to tell the user that you have written a post about different spices, and this link will tell them in detail about this topic, then the confidence of the user will increase and they will definitely click on that link.

  • Use of Image and Video

Google gets important signal in its post by inserting useful video, image or infographic instead of just text.

  • Detailed information about you (About Us Page)

It is important for Google to know who wrote this post and why. The more information you give about your About Us page, the more your credibility will increase in Google’s view.

  • Terms and Privacy Policy

An Extended Terms and Privacy Policy page is the foundation of your website’s credibility. If you are using WordPress, you can do this easily through any good plugin.

  • Outbound Links

Outbound links are helpful in increasing your website authority. For example, if you wrote a post on Aadhar card, linking the Government of India website in that post would naturally make your post more credible.

 

So friends were these 12 most important ranking factors, with the help of which you can rank on Google in the shortest possible time.

 

However there are quite a lot other ranking factors, but if you look at these 12 signals then they will be able to rank well in less time.

There are some more factors that can benefit you by paying attention, they are as follows –
Mobile Friendly Theme: Always choose Responsive theme for your WordPress website so that your website looks properly on mobile and tablet.
Duplicate Content: Never copy the contents or images of any other website.
SSL Certificate: If you do not currently have SSL, it will not be obstructing your ranking, but, in the near future, you will have to transfer your website to https.
Broken Links: If there is a link on your website that is not going anywhere then this is a signal for Google and you have to fix it.
Malware: If your website contains files or programs that can harm the user or their computer, Google will never send traffic to your website.

Hope you would have liked the post and you will definitely use these factors.

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